Colors are an important part of our life. Whilst adding meaning in our life it has a different aspect which should be known to us. We are all familiar with the usage of colors in our life. Starting from complexion to designing clothes everything is immersed in color. While having so many colours in this world we know about the psychology behind the usage of color in our daily life.
In this article, you are going to know human psychology behind the usage of color. All the colors that we used for everything from marketing to designing hold different significance. We will try to enlist a few colors with their emotional and mental human psychological effects.
Color psychology
Color psychology is the field of study in which colors are associated with the actions of different individuals. Whatever we think about colors, it can be the basic primary colors and the emotional and mental impact created by the colors are the psychology of it. Color psychology is a means of knowing the mental state of an individual when they are observing various colors.
Few colors with its impact on humans
There are two types of colors it can be warm colors and cool colors. All the darker shade of colors is associated with the brightness of it. And all the cool colors are associated with the peacefulness and calmness in humans. Let us know more about it.
- Black
The psychology behind the color black says that it reflects power and authority. It makes you appear to be Sinister or evil too. Even the black color has a slimming effect which can make the overweight people look slim.
- Yellow
Cheerful or warm nature of this color can seek your attention through its brightness. It can irritate if it is used more. The school buses are painted in yellow so that they can seek attention towards it.
- Red
The color red reflex power, strength, and energy. Being in an eye-catching colour it seats the attention of people. That’s why most of the sports car is painted in this color. Which color can cause a fast heartbeat and speeding up breath?
- Blue
Blue is a color that makes people relaxed and calmer. This shared color is well known for the coming effect and peaceful view. It is a restful coming and relaxing powerful colour that encourages relaxation.
- Green
Green is the color of nature symbolizing nature and serenity. There is less effort needed to see the green color as it doesn’t require much hard work for the muscles of our eyes. Green color can make you feel peaceful and natural.
- Purple
This hue is a cool color that signifies is the creativeness. does a blend of red and blue, which gives the sparks of relaxation and peace but also gives encouragement in the energy and positivity. This can add royalty and luxury.
- Orange
It is one of the bright colors that is get easily noticed. It is mostly associated with fairness and affordability. Colour is used to reflect the fare prices by many stores.
- White
This is one of the basic colors which implies purity and innocence. Many skincare companies use this color for packaging that top skincare brands to show the purity in it.
These were some of the basic colors with the psychological impact created in the human mind. Once you learn the psychology of colors then you will be able to enrich your living being by properly utilizing the combinations of colors.
